Have you ever wondered why umbrellas are so popular when it comes to promotional products and corporate gifts? In fact, they are considered to be one of the most popular brand builders out there and are used in a lot of marketing strategies. But what makes them so special, and do they actually offer you bang for your buck?
Nowadays, umbrellas are very popular products whether they are promotional or not. This is because they are highly functional, can be used by any demographic, and can last for a long time. Because of this, they can also serve as effective promotional items for your business.
If you want to learn more about why umbrellas are so popular for promotional products, then please keep on reading to find out more.
1). Umbrellas Are Widely Accepted
Umbrellas are used by anyone, whether they are young or old, male or female. They are functional for any demographic. Therefore, both the impact and outreach will be much wider compared to other branded promotional products. Visibility and acceptance can easily be met with umbrellas.
Umbrellas are also widely accepted because they are very practical. They can be used in any weather and are not easily substituted by other products to serve the same purpose. Therefore, umbrellas are great forms of promotional merchandise.
2). Umbrellas Have High Utility Value
Sheltering is one of the most basic necessities of our lives. Umbrellas, therefore, are one of the best tools out there. They can be used as shelter amidst the sun, rain, and even the wind. They are also portable and convenient to carry around whenever they are needed.
A promotional umbrella with your company logo on it is a great giveaway for the intended user not only for shelter but even as a stylish accessory. Umbrellas are somewhat like a billboard for your company which can be seen just about anywhere. Making the umbrella trendy will also be a big bonus.
3). Umbrellas Lend Branding Credibility
Because umbrellas have high utility value, they are not easily discarded unlike notepads, stationery items, pens etc. These items may be used for a while, but they are usually forgotten about at some point.
On the other hand, umbrellas last longer, are sustainable and are not easily discarded. This can help increase the credibility of your brand and allow your customers to recognise your business as reliable.
4). Umbrellas Come In Various Choices
There are so many choices when it comes to umbrellas. They come in numerous styles, prints, and colours. There are also various types of umbrellas such as anti-wind umbrellas, golf umbrellas, and more. Basically, there is an umbrella for everyone.
Custom umbrellas, in particular, are the best received and most retained by customers. This may be something to consider when creating promotional umbrellas for your corporate merchandise.
5). Umbrellas Have High Visibility
Umbrellas are great promotional and advertising products no matter where you go. Especially in dense areas such as conferences where you might find a diverse audience, umbrellas are a big statement for your business. Furthermore, due to the nature of umbrellas, they literally stick out in a crowd of people when they are open so offer great visibility for your brand.
Information about your business is clearly prominent on umbrellas, so it will be quite easy for people to see. This means you don’t need to spend so much money using other advertising methods. Rather, you can simply use umbrellas which are both economic and functional.
6). Umbrellas Offer Investment Value
Of course, because umbrellas draw attention to your business, you will be able to get the best return on investment. While umbrellas might be a bit more costly than pens or pencils, umbrellas typically last longer than those products. Therefore, the investment value is also higher.
Final Thoughts
Umbrellas are popular promotional products for a variety of reasons. Umbrellas are naturally functional, sustainable, and versatile products that can be used by anyone no matter what background or age they are.
Because of this, umbrellas make excellent promotional products. They have high visibility which allows your business to be shown to multiple audiences. Your brand may also be recognised as reliable by giving useful and sustainable promotional products to your customers.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall.
Call us today on the Promo Source hotline 1800 963 533 or leave an inquiry.