Bags are a universal tool and accessory. Promotional bags, meanwhile, are among the most accessible promotional products for any business. With a wide range of bags to choose from, it is easy to pick a bag that can best represent your brand, fit your budget and ultimately, bring you more sales.
So what are the different styles of promotional bags, and what might their uses be for your customers? If you would like to learn more about this, feel free to continue reading our article below.
1). Canvas Bags Or Tote Bags
Canvas bags are all the rage nowadays, and for a number of reasons too. Canvas or tote bags are commonly used as an eco-friendly practice as reusable bags remain a popular way to contribute to environmental protection.
Tote bags can be used again and again to carry groceries, work essentials, sports gear and other items. In trade shows, customers can even use the bag as a way to store all their freebies. Canvas and tote bags really are very flexible bags for any individual.
2). Messenger Bags
Messenger bags are also another bag that makes an eco-friendly statement. Creating an environmentally-friendly image of your brand is especially important nowadays since many people favour brands that have a sustainable, eco-friendly message.
There are various features that you can include in a messenger bag, such as including multi-function pockets that can hold pens, sunglasses, phones, keys, or more.
3). Drawstring Bags
Drawstring bags are advantageous because they are very lightweight. This makes it convenient both for you, when you transport the bags to a trade show, and for your customer. They are also very easy to use and can last for many years to come.
4). Personalised Gift Bags
Personalised gift bags allow you to be as creative as you want. It can take the form of a small, functional bag that includes other freebies included inside. The bag itself can be embroidered with your brand’s iconography to help promote brand recognition.
Additionally, personalised gift bags offer a unique charm to your customers. Because of this, they can be kept for a long time, being reused by your customer for the years to come and keep your brand in front of them.
5). Duffel Bags
Duffel bags are one of the most practical bags out there, especially for sports lovers and fitness enthusiasts. They are great for carrying sports gear, sports attire, or even for holding a weekend’s worth of travel items.
Additionally, it is quite easy to display information about your business or brand image onto the material of a duffel bag. Therefore, it is valuable both from a user perspective and from a branding perspective.
Gym sacks in particular are effective marketing tools. They are waterproof and can be tightened or loosened. As a minimalist bag option for someone who might view duffel bags as too much, gym sacks are also valuable items to have.
6). Cooler Bags
Cooler bags are the perfect promotional bag because they can be used for various situations, from picnics, camping, weddings, and out outdoor activities. Custom cooler bags can not only store beverages inside but can use the side pockets to carry water bottles, snacks, and other items as well.
7). Backpacks
Backpacks are one of the most universal types of bags. They can be used for a wide range of purposes, and come in various styles, fabrics, shapes, colours, and more. Common backpack materials include polyester, canvas, and nylon. While polyester is very resistant to ultraviolet degradation and is less costly, nylon is very durable and resistant to the elements.
One advantage of backpacks is that they have ample space where you can print your logo and other brand or business-related information. This makes backpacks a very significant promotional tool for your brand.
Additionally, backpacks are advantageous because they come in many variations – whether you need a backpack that can carry heavy equipment for camping or a backpack for work purposes. Because of this, backpacks are one of the most highly recommended promotional bags to choose from.
Final Thoughts
There are many different styles of promotional bags that you can choose from to help bring your brand more awareness and recognition. It may seem overwhelming to choose from such a wide range, but choosing the right bag entails you getting to know your market and what they are looking for.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.