Branding is an integral part of every business’ growth. One of the oldest and yet timeless ways to promote brand awareness and recognition is through promotional products. Because of this, choosing the right promotional products to help represent your brand and your business is critical.
One such promotional product that is known to be effective as a marketing tool is a promotional drink bottle. Though it is a simple product, you may be wondering: is it a good idea to have a drink bottle as a promotional item?
In this article, we will explore why promotional drink bottles are an effective marketing tool.
1). Free Advertising
While there is some overhead involved in acquiring the promotional product, the extra expenditure involved will be dwarfed by your returns. Advertising is effective if it can last; and, if you use an everyday item such as a water bottle as a means to advertise your business, then this practical advertisement will run for as long as your customer uses the water bottle. In short, promotional drink bottles bring you sustainable advertising.
2). Brand Recognition
Bringing more familiarity with your brand is critical, as it allows individuals to develop more trust in your business and view it as credible. With a promotional drink bottle, your brand’s visibility will be increased in a subtle and overt manner.
Therefore, it is important to make your branded water bottle as noticeable as possible, and this depends on the way it is designed, the style of water bottle you choose, its aesthetics, and more.
3). Repeated Exposure
Allowing a customer to use a customised water bottle helps your customer feel closer to your product. Therefore, the more they use it, the more repeated exposure they are offering to your brand.
On the drink bottle, you can choose to imprint your company’s logo, a message, or a tagline of some sort to help make the drink bottle stand out and more recognisable for your business. When customers use this product multiple times throughout the day (which they will, given that hydration is a must!) they will see your information more often.
Additionally, drink bottles are used by a wide range of customers. They are also portable, easy to take wherever you go, and can attract new potential customers and audiences.
4). Environmentally Friendly
Nowadays, people are becoming more and more eco-friendly and conscious of the environment. Releasing a promotional drink bottle will help your brand to be part of this cause, becoming more attractive to potential clients and customers.
Reusable materials are important nowadays, so promotional drink bottles will definitely make the eco-friendly statement. Drink bottles can be reused multiple times and are environmentally sustainable, making them effective promotional products for your brand.
5). Long-Lasting
Because drink bottles are reusable, they can last for a long time. The bottle can be refilled and taken wherever the client goes. With products that last a long time, clients will prefer your product as they continue to use it and carry your brand’s logo with them around.
6). Affordable
Drink bottles are cost-effective because they are quite affordable. It does not require a large investment and can be made in any style or design that you want and that fits your budget. They are also portable, so they can be easily transported to any place without worrying about damage.
7). Multipurpose And Variety
Water bottles are multipurpose; they can be used in different settings such as at home, in the office, at school. They can also be used by anyone whether they are young or old. They are pretty common among everyone especially since they come in all sorts of styles, sizes, shapes, and colours.
With this in mind, it makes it easier for you to imprint your logo, messages, or unique designs on water bottles. They can be used as gifts or giveaways in sponsorships, fundraisers, charity events, and other events that can serve as opportunities for advertisement.
Final Thoughts
Promotional drink bottles are definitely a good idea for your brand’s marketing. Because promotional drink bottles typically come in many styles, can be used by anyone, and bring your brand repeated exposure, they will help advertise your brand for the long-term – all while still being cost-effective. Through this, customers will be able to recognise your brand more easily and turn to you for your products and/or services.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.