You might think that t-shirts don’t make an effective promotional product anymore; however, in spite of being one of the most traditional promotional products out there, its timelessness still remains relevant for your business.
T-shirts are definitely still an effective promotional product, and this is for a number of reasons. It is an absolutely classic way to bring more exposure and awareness to your brand with a product that is considered essential for anyone out there.
If you want to learn more about why t-shirts are still effective promotional products today, please continue reading more below.
1). T-Shirts Are Functional
This is a very important characteristic of t-shirts. Promotional giveaways should have high utility value so that your customers can use your product and be reminded of your brand often. More importantly, t-shirts are practical, so when customers use your t-shirt it will definitely lead to brand visibility and uphold your brand image. Customers won’t feel the need to throw away your promotional t-shirt as they might feel about other typical promotional products.
2). T-Shirts Are Affordable To Produce
T-shirts are cost-effective and economic promotional products. This allows you to maximise it as much as you can as a marketing tool. Ordering and customising shirts in bulk will definitely save you a substantial amount on your budget. Simple designs can also help you cut back on printing costs.
3). T-Shirts Are Customisable
Customers, or anyone for that matter, love receiving customised items. There is an endless range of graphic designs that you can imprint on your t-shirt. T-shirts are like a blank canvas waiting to be the product of your business’ creative freedom.
Printing designs on t-shirts are also easy and cost-effective. There are various design printing methods such as silk screen printing or digital printing, a popular printing method for t-shirts nowadays. All of these factors depend on what you are going for with your promotional t-shirt.
4). T-Shirts Come In Multiple Designs
There are numerous different types of t-shirts out there. You can release cropped t-shirts, oversized t-shirts, or t-shirts that make a bold fashion statement. Other important factors to consider for a successful promotional t-shirt is choosing the right fabric and style.
5). T-Shirts Are Timeless
T-shirts never really go out of style. People always wear t-shirts and, therefore, will always wear your promotional t-shirt, too. This is in contrast with other promotional products, which can often be short-term rather than long-term such as t-shirts. However, it is important to release high-quality t-shirts so that they last for years to come.
6). T-Shirts Are Mobile Advertising
Putting your brand on a t-shirt allows anyone who wears it to advertise your brand royalty-free. They essentially become ambassadors for your brand without you needing to pay royalties or commission fees. Getting people such as influencers to wear your promotional shirt will allow potential customers to view your brand as worth knowing.
7). T-Shirts Promote Widespread Brand Recognition
In relation to our previous point, t-shirts promote widespread brand recognition because your brand is marketed wherever the wearer of your t-shirts go. This allows your business to be recognised by people, rope in potential customers, and increase your customer base and sales.
8). T-Shirts Let Employees Feel Part Of The Team
Promotional t-shirts aren’t just for your customers and potential customers, they’re also for your employees. Giving branded t-shirts to your employees allows them to truly feel part of your business, which can help extend your brand reach.
Additionally, promotional t-shirts can even be used as company attire in order to promote a more unified, tidy, and consistent look among your employees. You can even go the extra mile and customise the t-shirts for them.
Final Thoughts
T-shirts are a classic promotional item that can help you with brand exposure, recognition, and sales. As a classic item that is used by everyone, promotional t-shirts are a cost-effective marketing tool that can help boost your brand’s customer base and sales.
Promotional t-shirts are flexible in that they come in all sorts of graphic designs, shapes, colours, types, and more. These factors are easy to manipulate by you, depending on how you want your promotional t-shirt to represent your brand.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.