Are you looking for ways to up your marketing game? Are the current marketing strategies you’re performing now not quite getting the results you’re looking for? Luckily, we’re here to propose a new marketing strategy for you: promotional merchandise!
Promotional merchandise is a classic yet effective method for increasing brand awareness and attracting potential customers to your business. What is it about branded merchandise that makes it an effective brand-boosting tool?
If you’d like to learn more about how promotion merchandise effectively boosts your brand, please keep reading our article below.
Brand Awareness Through Promotional Materials
Traditional forms of advertising come and go but promotional materials are timeless. They last much longer than other forms of advertising because people keep promotional products for a long time. Having your logo on a product allows people to remember your business and turn to you if ever they need your product or your service.
It is worth noting though that, aside from just including your logo, your promotional materials should be of high quality. Your promotional product is a reflection of your brand, and you don’t want to be giving away cheap items that break easily. You want to build trust and increase brand awareness at the same time.
Additionally, you want to make sure that you give away promotional products that have high utility value. The more times someone uses your product, the more they are reminded of it. Stick to practical products and provide something useful.
There are multiple reasons why brand awareness can be greatly improved through promotional materials. Some of these reasons include the following:
1). Creating Long-lasting Impressions
Promotional merchandise helps make your brand more memorable by creating not only the first impression but a lasting impression. Since people keep and use their promotional products, they will constantly be reminded of your brand with top-of-mind awareness. Something as simple as a pen or a notebook, which is simple but practical and used often, is an example of this.
2). Maximising Shareability
Social media is a powerful medium nowadays and it’s important to tap into it as a marketing strategy. One such example is by sharing your promotional products with influencers so that they may bring more traction to your brand. You can also provide promotional gifts at industry events, special events, and other opportunities that allow you to reach out to people personally.
3). Outpacing Competitors
In the market, you have to find a way to set yourself apart from your competitors. Why would people choose you over your competitor? How can you better establish yourself as a brand? Promotional gifts are a great way to build up customer loyalty so that they continue to return to your business compared to other competitors on the market.
You can also stand out if you have a promotional product line that is distinct or different from that of your competitors. For example, if a business in the same industry as you often gives out pens, why not try giving out calendars that have your brand on it?
4). Tangibility In The Digital Age
Communication nowadays is primarily held online through a simple exchange via smartphones. However, the constant immersion in technology can be quite tiresome. Giving out tangible items such as promotional products allows potential customers to feel refreshed and more likely to notice your brand.
Choosing The Right Promotional Product
Choosing the right promotional product for your business can be quite daunting and challenging. After all, there are so many options out there on the market that making a choice can be tricky. However, try to select products that relate to your business and customise them accordingly. This way, people will be able to better associate and recognise your brand with the product that you chose.
Final Thoughts
Promotional products are a timeless way to boost brand awareness, draw in potential customers, and drive sales. This is accomplished by creating an impression of your brand, maximising shareability, outpacing competitors, and giving something tangible in the digital age. Be mindful of choosing a promotional product that best represents, reflects, and relates to your brand.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.