Promotional marketing is all about bringing more awareness, exposure, and recognition to your brand. It is unique because it offers value both to you – the business owner – and to the recipient as well. However, promotional products will only be valuable to you if they can provide a return on investment.
Therefore, choosing the appropriate promotional gift is critical if you want to be able to receive a substantial return on investment. To achieve this, you will need to be cautious and mindful of the promotional product you choose.
If you want to learn more about how to choose an appropriate promotional gift, feel free to explore this topic further below.
1). Establish A Clear Objective
The first and foremost step in choosing the right promotional gift is establishing a clear objective. Make sure that you know what you want to accomplish with this promotional product. Ask yourself questions such as “What is the ideal outcome for this promotional campaign?” and “Am I aiming to increase brand recognition or get people interested in new business?”
Your goals are the guiding direction of how much money and effort you invest into your promotional product. Personalised promotional items, for example, is an effective method for targeting a niche market if you have high-end products or a very refined audience.
Meanwhile, low-cost promotional items are great for spreading brand awareness amongst a general audience. These are just some examples you should consider when establishing your objective.
2). Begin With Popular Product Categories
You have an endless range of promotional products to choose from, and this can be quite overwhelming. However, starting with popular product categories is one way to start. This might involve a few trial-and-errors, but it is important to find a product that can fulfil your objective and deliver the results you wish to reach.
As such, try drawing some inspiration from popular product categories. Choose products that are practical and functional for your customers.
3). Do Some Research On Your Audience Or Target Market
It will be difficult to foster a lasting impression on your customers if you don’t even know them all that well. Consider factors such as age, gender, occupation, and family status so that you have an idea of what promotional products your customers find valuable.
More importantly, it is recommended that you initiate a more personal experience with your customers, as this is the best source of information. Try to gather feedback and examine what works and what doesn’t.
4). Prioritise Longevity
Promotional products should last and become an integral part of your customers’ daily routines. The more often your customers use your products, the more they are reminded of your brand. Additionally, frequent use helps bring your branding to potential customers in the process.
As such, prioritising longevity is to prioritise repeat contact as well. You can achieve this by ensuring that your product is, for example, wearable, eco-friendly, or solves a problem. Place importance on utility and make sure that your customers find your product valuable enough to use again and again.
5). Measure Your Progress
All of your efforts in the previous steps culminate in this last step. Measuring your progress is critical so that you have an idea of whether your promotional products are offering you a significant return on investment. It might be hard to totally measure if your customers find your products effective, but surveys and feedback are important ways for you to measure your marketing efforts.
You can also go the extra mile and thank customers who you know have helped drive your business. Make sure to maintain their loyalty and keep honouring their interests in your products. This way, customers will have nothing but positive things to say about your business.
Final Thoughts
Choosing the right promotional gift involves a number of steps, but the most important takeaway is to always keep your customers, audience, and target market in mind. Make sure that the products you release are relevant, practical, functional, and long-lasting so that value is rewarded both for you and for the recipient.
Make sure you always evaluate the outcome of your promotional efforts so you can discover whether what you are doing is effective or not. And, of course, make sure to always keep your objectives in mind to help drive you in the right direction.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.