When it comes to business, brand exposure and awareness are of utmost importance. After all, how will people know about your company’s services or products if they haven’t even heard of you in the first place?
Therefore, it is critical that every company maximises its marketing efforts in an attempt to promote more recognition towards their brand. One traditional yet highly effective way of accomplishing this is by releasing promotional products.
Choosing the right promotional products for your brand can be quite challenging. It is important that your products are not only feasible to release but can perfectly represent your brand as a whole. So you may be wondering: what are the most effective promotional products?
If you would like to learn more about some popular promotional products that your business can release, then please continue reading below with us.
Choosing The Right Promotional Product
When choosing an effective and suitable promotional product, it is important to ensure that the product has high utility value, represents your brand, and, most importantly, builds a connection with your target market. If you need some ideas on what kind of products can fulfil this for you, here are a few of them to consider:
1). Drinkware
Promotional drinkware is one of the most owned promotional products by consumers. This is because it is practical most especially since everyone needs to drink water every now and then. Promotional drinkware products can range from water bottles, glassware, ceramic mugs, and much more.
2). T-Shirts
T-Shirts have a very long-lasting impression on your consumers. In fact, on average, 63% of consumers keep their promotional t-shirts for an average of 14 months.
However, t-shirts are popular not just because they stay with the user for a long time, but because they are often worn in public settings. This helps bring more attention to your brand to a diverse range of audiences.
Similarly, other forms of apparel such as jackets and hoodies make for effective promotional products. This is also something to consider for your business.
3). Tote Bags
Tote bags are another extremely popular and effective promotional product. They can be a trade show giveaway or simply a custom reusable bag. Nonetheless, they are very popular mostly because they are useful to customers.
In fact, 50% of consumers are more likely to do business with the advertiser who gave them the promotional tote bag. Pretty interesting, right? This only proves that tote bags make great tools for building more relationships for the business.
4). USB Drives
USB drives are also another effective promotional product. Why is that? Well, USBs are incredibly useful for many businesses especially since it is used to store important files and data.
More importantly, USBs can be customised in numerous ways. You can change the shape, colour, and make so that it can best represent your brand. USBs are a very flexible promotional product, one that is both useful and easy to market your company’s image.
5). Desk Accessories
Similar to t-shirts, desk accessories are known to be kept for a long time – 13 months on average. The more your customer uses your desk accessory, the more likely they will be reminded of your brand and therefore encouraged to seek your brand’s services.
Desk accessories may include pens, calendars, stationery, notepads, and other similar items. These products are especially helpful for office environments.
6). Phone Accessories
Nowadays, everyone has a mobile phone. Therefore, it makes sense to release a promotional product that can help accommodate an item that everyone already has.
Phone accessories can range from cases, phone wallets, PopSockets, earbuds, and much more. All of these will not only be very useful but will remind your consumers of your brand constantly, especially since mobile phones are valuable in today’s day and age.
Summary
Promotional products are an effective way to market your brand. This is because they utilise products that can be kept for a long time, are useful, and constantly remind your consumers of your brand.
As such, it is important to seek promotional products that you feel can help accomplish all three of the characteristics above. The best part is that promotional products do not have to be expensive; you can buy them in bulk and save up on your marketing budget.
If you are having a hard time deciding which promotional products to use for your brand, Promo Source can help you brainstorm the right products to carry your brand name and more. We are a leading supplier of promotional merchandise right across Australia. Major brands trust us and up and coming brands come to us.
We specialise in a wide range of quality promotional products across all industries. We can lend our expertise so you can select the right products that will represent your brand to help increase customer awareness and brand recall. Let us help you create unique and authentic promotional materials that will stay true to your brand.
Please call us today on the Promo Source hotline 1800 963 533 or leave us a message.